GenAI is transforming the ways we design products. It's become all too easy to become dependent on a 'machine' for an infinite amount of creative generation, whereby a seemingly unsolvable problem is suddenly or abruptly resolved by an unexpected and unlikely occurrence. Similar to the device "Deus Ex Machina", relying solely on the basic prompting of GenAI often results in unexpected and undesirable outputs and implies a lack of creativity on the part of the author. Often, results damage the logic of what we are trying to achieve and are often so unlikely that it challenges our suspension of disbelief. There are infinite ways to harness the creative generation of GenAI and I'd like to demonstrate how we are using it to transform the way we design products to enhance brand logic and creativity.
BrXnd.ai is an organization that exists at the intersection between brands and AI. Our mission is to help the world of marketing and AI connect and collaborate. This event will feature world-class marketers and game-changing technologists discussing what's possible today.
The day will include presentations from CMOs from leading brands talking about the effects of AI on their business, demos of the world’s best marketing AI, and conversations about the legal, ethical, and practical challenges the industry faces as it adopts this exciting new technology.
Attendees will return to work the next day with real ideas on how to immediately bring AI into their marketing, brand, strategy, and data work. We hope you will join us!
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